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Data highlights that simplicity is important for online gamers

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Now that gaming has become one of the most popular mainstream pastimes, millions of us around the world are playing online every day, at any given moment. Indeed, roughly two in five people are frequent gaming participants.

What drives interest is a broad selection of gaming niches and genres, ranging from casino to casual games, puzzles to platform games, all featuring simple yet engaging mechanics.

Simple spinning reels can engage and entertain

As one sector of the industry that continues to enjoy rapid growth, iGaming typically incorporates activity around sports betting and online casinos, particularly within the segment of mobile gaming in recent years.

The core of this popularity is built around simple and traditional games, which makes the appeal of online slots all the more intriguing, as they are often the kind of games that generate the most interactive participation.

Players across the globe are now able to play slots online at Betfair Casino, which is one of the largest and most reputable iGaming operators in the world, offering hundreds of games themed around various concepts.

These include slots based on hit movies and TV shows. Great examples include The Terminator Win & Spin and Gordon Ramsay’s Hell’s Kitchen Video Slot, incorporating familiar entertainment themes that instantly engage players.

Familiarity has become an important ingredient for the most popular slots, which is often why people seek certain themes when trying these games at online casinos, now this gaming niche has become part of the broader mainstream.

Data shows massive global participation

To provide some important perspective, according to recent statistics provided by Finances Online, the number of online gamers has already surpassed 3.07 billion people globally. They also highlighted China and the United States as the biggest markets, closely followed by the UK and Europe.

But whether looking to pass the time day for hours or just a few moments, the most engaging games are typically amusing and easy to understand, without the need to learn complex strategies or confusing gameplay mechanics.

If games are simple and quick to learn, gamers can spend more time entertained rather than quickly becoming frustrated or bored.

Nobody wants to be annoyed in their leisure time, so developers incorporate plenty of audience testing when preparing new games for release, aiming to hit all the right notes once they appear on mobile or desktop screens.

Mobile games are booming in popularity

These days, the largest individual portion of the gaming industry revolves around mobile games. In fact, data via marketing company Insider Intelligence underlines this in detail, highlighting the latest and most popular trends for participants.

Figures for 2022 highlighted that in the US alone, mobile gaming has now become the largest individual segment, accounting for 43.3% of the total gaming market. This is because 162.9 million Americans now play games via their smartphones and tablets.

This has led many video game developers to make bold predictions, indicating that by 2025 and beyond, mobile games will continue to achieve more popularity than other platforms.

Indeed, mobile games development now accounts for the biggest focus at many studios, ranging from large corporations to independent and solo developers, all seeking the next simple idea that will get people downloading their offerings.

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