Do you want to become an influencer? Do you have a love for fitness? If so, becoming a fitness influencer is something you could find success with. Not only would the venture allow you to work out more, but it will also help you connect with thousands – maybe even hundreds of thousands – of people all around the globe. Here’s how to do it.
There are already tons of great fitness influencers on the web. Let them inspire you! Look at the people you love watching the most, whether they are Pilates instructors or YouTube vloggers who talk about fitness facts, and pick up advice/techniques from them.
Most importantly, look at the fitness gurus who have done well for themselves. Someone like Jay Cutler, who has a YouTube channel and is also a former bodybuilder and professional football player, can be endlessly inspiring. His intense workouts and enthusiastic personality are what get him views. It’s not just about his fantastic track record! Taking inspiration from the Jay Cutler back workout and his video style can help you structure your own content.
Pick a Niche
You might think that fitness is a suitable niche, but you should go a little deeper than that. After all, many fitness influencers are already dominating YouTube, Instagram, and TikTok – find your audience by daring to be different! For example, you could pick a niche based on the type of workouts you want to do, such as pilates or yoga. Or, you could blend fitness with another niche, such as healthy baking and fitness. A good example is Cassey Ho’s Pop Pilates, where she combined pop music with pilates for an enjoyable, upbeat workout.
Invest in the Right Equipment
You can’t start your influencing journey without the right equipment. You’ll need a good computer/laptop, a high-quality camera, and workout gear you plan on using. The quality of the camera is really important if you plan on posting lots of fitness videos.
Don’t spend too long planning – sometimes, creating is better! Start posting content, picking up pieces of knowledge along the way. Over time, you’ll come to know the best angles, lighting, and poses to make your videos/images pop.
Engage with Your Audience
You’ll never forget the excitement of your first follower, comment, like, or subscriber. After a while, though, these forms of engagement will become the norm. Still, you shouldn’t ignore them! Engaging with your audience is one of the best ways to build a following, so consistently respond to comments and thank your audience for watching. It’ll help build a connection, ensuring your audience keeps coming back for more.
To earn money as a fitness influencer, you’ll need to get sponsors. Don’t be afraid of reaching out to sponsors in the early days! As your brand grows, you’ll find that the sponsors start coming to you. Also, pick sponsors that fit your niche. As a fitness influencer, choosing brands that sell fitness-focused items like workout gear, water bottles, and fitness-tracking wearables will work well and genuinely appeal to your audience.