With the development of websites, many activities take place online. All you need is a device connected to a browser to access the ideal platform for the service of your choice.
But the speed and ease of navigating the web platform of your choice depends in part on its user experience. In this article, you will learn about some methods to measure the user experience of your website.
User experience: what is it?
Known as “UX”, the user experience is an expression used in the field of the web to designate the feelings of Internet users when browsing a website.
Thus, the user experience of a web platform encompasses all the interactions generated by the passage of an Internet user on it. Indeed, it is the UX of a website that largely characterizes the ergonomics of its interface.
On a sports betting site, for example, this user experience will take into account:
- the ease of the bettor to navigate the site;
- site efficiency;
- its memorability;
- overall browser satisfaction.
💡The user experience is one of the natural referencing criteria for sites and mobile applications.
How to evaluate the user experience of a web platform?
To reference a site or a mobile application, professionals SEO agency use many methods to diagnose the user experience.
The user tests
User testing is a measurement method that consists of submitting a questionnaire to users of a site or mobile application to collect their opinions.
Typically, the user test takes about 60 minutes and can only be conducted with 5 users. Thanks to the answers of the Internet users, the SEO professionals detect more than 80% of the problems related to the user experience of the site.
Web analytics tools
There are many tools online to measure and track the user experience of a site.
The most famous of these tools is Google Analytics. Using these tools, you can easily assess:
- where traffic to the site or app comes from;
- the various actions taken by users on the site or application;
- pages that promote conversions of the site or application as well as those that penalize them.
👉 Thanks to these tools, you will have a detailed diagnosis of your user experience.
Pasts are tools that specifically measure a single element of the user experience.
You will find some for analyzing traffic and others for keywords with the help of keyword research services. This is the case of Word stream and Alexa. If you want to measure a few elements of your UX, you can opt for a complete kit of these specific tools.
Clickstream and Heat Maps
The website is a virtual space designed to meet a number of needs.
Thus, when users connect to it, they perform actions (they click). User experience can be assessed from click streams. For this purpose, you will find tools for measuring clicks: clickstreams.
It is also possible to analyze the user experience using heatmaps.
Thanks to these, you identify the areas that arouse the most interest among visitors to your site. You can easily detect areas to improve for the UX.
Ergonomics evaluation grids
On the Internet, you will find many grids that you can use as a benchmark for a primary evaluation of the usability of your site.
Thanks to these grids, you can easily rate your web platform taking into account criteria such as:
- the size of displays on mobile;
- the presence of erroneous links;
- consistency of content organization;
- the loading time of the web pages of the site.
There are also well-known guides for evaluating the ergonomics of a web platform.
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